Tue, 24 March 2020
Be Safe. Be Well. Help Out.
This is our era’s unprecedented event. I hope you’re staying safe, your family is all well, and you’ve got what you need for what looks to be a pretty long time. On the upside, I’ve seen and experienced people helping one another like never before. That gives me confidence we’ll be able to mitigate COVID-19’s impact on our healthcare system - and on all of us. The downside is obvious. The weight of the pandemic is going to come down heaviest on those with the fewest resources. Helping out is our best response.
Among the Exploiters of The Pandemic
There are characters out there, however, who are bent on taking advantage of this global challenge because the corona virus has only added gasoline to the growth of e-commerce and online fraud of all kinds.
While e-commerce volume skyrockets as so many hunker down, online credit applications are rising at traditional lenders, challenger banks, and fintechs. Responding to the pandemic, some fintechs are making it easier than ever for sole proprietors to get loans in the hopes of having their business survive the pandemic. For similar reasons, others are encouraging government action in support of their SMB customers.
These laudable efforts will attract fraudsters in droves. What could be better than overburdened systems (Robinhood anyone?) and modified onboarding and underwriting processes?
Socure is an identity management company serving financial institutions old and new, fintechs, and marketplaces that extend credit via online applications. Socure’s service operates right at their front door, at “day zero,” when the applicant first appears at the provider’s digital door. The company promises to reduce fraud, reduce the manual review of questionable applications, and onboard more customers through its KYC services.
In this Payments on Fire® episode, George speaks with Rivka Gewirtz Little, SVP Marketing & Strategy at Socure on a range of topics, from the what and how of Socure’s service to the larger concerns of fraud rates, model governance, and the definition of identity.
Socure’s Own Digital ID
Socure is working on its own version of a digital identity, essentially taking all that it knows about each individual and creating a profile that is updated based on the individual’s behavior, system changes, etc. This “Socure Identity” then can be used beyond the Day Zero identity proofing step but for subsequent authentication when the individual returns to Socure’s customer’s website or app.
FI Internal Collaborate on Identity
An encouraging evolution in enterprise organization is the growing collaboration of the produce line leadership within traditional financial institutions in the areas of risk management and marketing, teams with traditionally conflicting goals. Marketing wants as little friction as possible; Risk wants to keep the bad actor out. In the past, each product line fought its own battles and chosen its own solutions. Now that the digital channel is firmly established even among incumbent and with more flexible tech available, coordination and alignment is taking place.
“Data minimization” has achieved buzzword status. And its meaning varies depending on who you are. Essentially, it means a provider should hold only that data that’s necessary and no more. For a Socure that lives on massive data resources, data minimization is meaningless. Socure has to be an exceptional custodian of all of that data.
George and Rivka discuss another connotation for that term, the ability of the accountholder or user to release only the data that’s relevant to the transaction. Showing a driver’s license to prove you’re over 21 is a classic case of over-sharing.
So, take a listen. Stay safe.
For more on digital identity and synthetic identity in particular, check out Episode 115 – Finding the Phantoms – Synthetic Identity and the Issuer – with Naftali Harris of SentiLink.